La Dailie stemmed from a desire to design and curate an evergreen collection of high quality, affordable, modern classic jewelry pieces that would never go out of style and to build a community of like-minded busy women who want to live with less, but better.

Prior to La Dailie, as customers ourselves, we couldn’t believe what a minefield shopping for jewelry is. We can’t afford to buy solid gold jewelry (the only material that will never tarnish; but would also mean at least 10 times the price), yet the price for gold plated jewelry did not always dictate quality and longevity. In other words, sometimes you pay a lot of money for some very crappy plated jewelry that wears off within weeks or even days. When you buy a piece of gold plated jewelry, there is no way to know how thick the plating is, and to us, that felt like daylight robbery and is why we have chosen to utilise 18K Fine Gold Vermeil across all of our jewelry as an affordable alternative to solid gold, while ensuring a long-lasting, high quality, premium product that we wear daily and love ourselves. 

We believe our community deserves to be educated on what they’re buying and investing in.

OUR COMMITMENT

We are committed to using only the highest quality materials. To us, this means only using precious metals (18k gold and 925 solid sterling silver), for both plating and base metal materials.

This ensures our jewelry is hypoallergenic, water-resistant, anti-tarnish, anti-rust, long-lasting and designed to be worn everyday.

WHAT IS GOLD VERMEIL?

Gold Vermeil (ver-may) is the highest quality of jewelry, second only to solid gold.

Gold Vermeil is a universal standard of plated jewelry, and in order to be called Vermeil; the jewelry has to meet certain criteria: the gold plating must be at least 2.5 microns thick and the base metal must be sterling silver (a precious metal) and the gold karat must be at least 10k or higher.

Gold Vermeil is designed to have the look and feel of real gold, for a fraction of the price and is the highest quality jewelry for affordable luxury

AND HOW IS IT DIFFERENT TO REGULAR GOLD PLATING?

Not to be confused with regular plated jewelry where there is no standard to how thick or thin the plating is, and means that often the gold plating can be as thin as 0.1 microns, over non-precious base metals such as brass or stainless steel (prone to causing those awful skin reactions we’ve all experienced with cheap jewelry).

18K GOLD VS 14K GOLD

A karat is a unit of gold purity, it refers to the amount of pure gold there is in a piece of jewelry.

Gold comes in various purities, as follows:

18K gold is 75% pure gold

14K gold is 58.3% pure gold

9K gold is 37.5% pure gold

You may notice there is a lot of jewelry marketed as ‘solid gold’ when it is only 9K of gold. This means there is only 37.5% of pure gold, the color is a lot less ‘gold’ looking due to the high proportion of other metals and will tarnish over time.

Despite being far more expensive, we have chosen to use 18K gold for all of our Gold Vermeil jewelry, as it contains the highest percentage of actual gold resulting in a beautiful rich color, and feels more substantially heavy and luxurious to the touch than 9K or 14K gold.

We want you to feel rest assured that you are investing in the highest quality jewelry for everyday, but also be at an accessible price.

Founder note - I once invested in a pair of solid gold hoops and within a couple of months my son accidentally flicked one out of my ear and it was lost forever. Not a worthwhile investment. Inspired by this tragic tale, we have decided to offer single hoops, should you ever misplace one! Email us at hello@ladailie.com to purchase a single replacement hoop