LA DAILIE

OUR STORY

Founded in 2022 by Kiwi sisters Olivia and Celia, La Dailie is a New Zealand and California-based brand specializing in timeless jewelry that is both modern and classic, designed to elevate the busy woman's everyday wardrobe.

A LABOR OF LOVE

La Dailie was inspired by a pair of our Mum's gold hoop earrings that she had from when she was a teenager, that she still wears to this day and that we borrow to wear ourselves.

With a background in fashion and design; yet feeling oversaturated by the constant demand for newness and fleeting trends, we set out to create an evergreen collection of modern classic jewelry styles that transcend generations, occasions, seasons and trends.

A NOTE FROM OLIVIA

"When I became a new Mom, the little things in my day became the things I looked forward to the most...a walk in the sunshine, buying myself a bunch of flowers at the supermarket, a great cup of coffee, lighting a scented candle, putting on my favorite hoop earrings...

I became obsessed with finding little daily things to look forward to, and little ways to simplify and enjoy my every day, and so La Dailie was born.

I set out to create the modern classic jewelry pieces I was looking for; in the highest quality materials; that I could live every part of my life in and that always made me feel chic and put together, even if I was just taking my son to the playground."

BASED IN SANTA MONICA, CA

BASED IN AUCKLAND, NZ

A NOTE FROM CELIA

I have always been someone who relishes the comfort of home; my home is my safe place, a soft spot to land on a hard day to disconnect and recharge.

As I get older I am more intentional with the products that I welcome into my life, curating only items that I can use everyday and that bring me joy.

I have come to realise that it really is, the little things that matter.