LA DAILIE

OUR STORY

La Dailie is a New Zealand and California-based elevated jewellery brand, founded by Kiwi sisters Olivia and Celia, specializing in timeless designs that are consciously crafted using only the finest precious metals thoughtfully designed with permanence in mind; and the intention to be worn day after day, season after season, year after year.

A LABOR OF LOVE

La Dailie was inspired by a pair of our Mum's gold hoop earrings that she had from when she was a teenager, that she still wears to this day and that we borrow to wear ourselves.

It got us thinking about the timeless, forever classic pieces that never go out of style and transcend generations, occasions, seasons and trends.

We set out to make the jewellery equivalent of the classic white t-shirt, the crisp button down, the perfect pair of jeans...your forever classic, wear on rotation, elevate your everyday jewellery essentials

OPTING OUT OF THE NEVR-ENDING TREND CYCLE

'With a background in fashion and design; I felt increasingly overwhelmed by the constant demand for newness and the speed in which trends come and go.

I felt oversaturated at the amount of brands with 'hundreds of new arrivals' on their website each week. I craved a brand that focused on simplicity, timelessness, and a curation of pieces that you can invest in and enjoy every day.

I set out to create an evergreen collection of timeless, seasonless, trendless jewellery styles that I wanted to wear every day.

I hope La Dailie encourages mindful consumption and buying quality over quantity.'

- Olivia (Co-founder and designer)

AN ODE TO THE EVERY DAY

We believe in investing in the things you can use and ENJOY every day.

While big joys may come from significant milestones, achievements, or life-changing events, small joys are found in the simple, everyday moments that make up the fabric of our lives.

Even something as simple as putting on a great pair of hoops; to elevate your everyday outfit can really make your day.

THE LITTLE THINGS

"When I became a new Mum, the little things in my day became the things I looked forward to the most...going for a morning walk, buying myself a bunch of flowers at the supermarket, a great cup of coffee in my favorite mug, putting on my favorite hoop earrings to feel a little more chic and elevated; even if it is just to take my son to the playground..

I became obsessed with finding little daily things to look forward to, and little ways to simplify and enjoy my every day, and so La Dailie was born."

- Olivia (Co-founder and designer)

WITH LOVE

La Dailie is proudly self-funded, owned, and operated by Olivia and Celia. It’s an absolute labour of love, and we pour every ounce of our time, energy, and resources into it.

La Dailie is the culmination of two sisters following their dream of working together across the Pacific to bring joy to your every day.

Celia is based in Auckland, NZ and Olivia is based in Venice, CA