OUR ETHOS

FOR DAILY LIFE

La Dailie stemmed from a desire to design and curate the highest quality, yet most affordable, modern classic jewelry pieces that we want to wear every day, and to build a community of like-minded women who want to live with less, but better.

OUR MANTRA

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TIMELESS, SEASONLESS, TRENDLESS

Intentionally basic styles designed with permanence in mind and the intention to be worn day after day, season after season, year after year.

OUR MUSE

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La Dailie is inspired by the multi-faceted women in our lives who do it all. We want to celebrate the modern woman's busy daily lifestyle.

OUR MISSION

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Live with less, but better.

OUR QUALITY

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We are committed to using only the highest quality materials and producing sustainably in small batches.

Unlike many other brands, we only use precious metals to ensure our jewelry is hypoallergenic, long-lasting, anti-tarnish and water resistant.

Every jewelry style goes through 32 processes and 6 quality inspections to ensure it will stand the test of time and be an investment in your every day.

DESIGNED IN NEW ZEALAND

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La Dailie is self-funded and operated by two sisters following their dream of working together from across the Pacific to help bring a little joy to your day